Gua Gua Xing Qiu

Gua Gua Xing Qiu

A' Graphics, Illustration and Visual Communication Design Award

Discover how PRHow helped sxdesign achieve international recognition and visibility for their innovative graphic design.

Designers discovered that most young people purchase lottery tickets out of social necessity and a desire for excitement amidst monotony. Based on this, in the brand design process, designers proposed a brand name that is catchy and has the potential to foster community. In the logo, by simplifying strokes and changing structures, the wordmark presents an unfamiliarity and surprise while ensuring readability. The brand graphics reference elements of the logo and scratch-off lottery tickets. The entire visual system collectively portrays a scratch-off world filled with fun and excitement.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning graphic. Gua Gua Xing Qiu exemplifies the pinnacle of excellence in graphic, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning graphic