Empathy

Empathy

A' Lighting Products and Fixtures Design Award

Discover how PRHow helped Alexey Danilin achieve international recognition and visibility for their innovative lighting design.

Floor lamp was created under the influence of the concept of empathy. In other words, the lamp understands the functional and emotional needs of a person as much as possible. In this lamp, a motion sensor was used for control. You can turn it on and change the power of the light flux without touching it. From a hygiene point of view, it is very convenient for public spaces. Moreover, a specially designed rotary mechanism is used in the floor lamp. This mechanism can be rotated 360° horizontally and 90° vertically. The floor lamp has a laconic design devoid of visual noise.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting. Empathy exemplifies the pinnacle of excellence in lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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