Be Genius

Be Genius

A' Cultural Heritage and Culture Industry Design Award

Discover how PRHow helped Be Genius Design achieve international recognition and visibility for their innovative cultural heritage design.

Derived from the auspicious and wealth-attracting symbolism of the mythical Chinese creature Pixiu, the designer immersed themselves in a comprehensive study of its form, legends, and cultural significance. Skillfully weaving these elements into the fabric of contemporary aesthetics, they achieved the creation of not just functional but also stylish everyday decor items. This seamless fusion effortlessly infuses a sense of tradition into modern living, encapsulating the cultural richness of Pixiu in a manner that is both practical and visually appealing.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning cultural heritage. Be Genius exemplifies the pinnacle of excellence in cultural heritage, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning cultural heritage