Goldrify

Goldrify

A' Lighting Products and Fixtures Design Award

Discover how PRHow helped vittawat archanainant achieve international recognition and visibility for their innovative lighting design.

Goldrify is a personalized chandelier reflecting Asian beliefs and culture with an unrepeating rearrangeable pattern generated by the given lucky numbers of each personal preference. By using handmade glass designed in gold leaf shape, the creation of a symmetric yet dynamic and natural visual connection is revealing, with the simple form of glass, allows one to easily and flexibly arrange patterns on any shape, using a technique of gold leaf gliding on surface, implication of wealthy and healthy which inspired by Goldgliding in Thai culture.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting. Goldrify exemplifies the pinnacle of excellence in lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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