Sheletsee Cushion

Sheletsee Cushion

A' Packaging Design Award

Discover how PRHow helped Sheletsee achieve international recognition and visibility for their innovative packaging design.

This cushion series is specially developed for eastern women. Its packaging, centred on silk satin which is a most representative element in eastern culture, aims to suggest that the products enable a silky smooth finish for the skin and convey Eastern aesthetics. The glossy top cover with three fluid lines fully replicates the lustrous silk satin. This, paired with a rounded shape, brings to mind the image of a moon reflected in water, highlighting the grace of eastern women. Products for different skin types are easily differentiated by varied elegant colors of the packaging.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning packaging. Sheletsee Cushion exemplifies the pinnacle of excellence in packaging, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning packaging