Minus

Minus

A' Furniture Design Award

Discover how PRHow helped Yifan Ding achieve international recognition and visibility for their innovative furniture design.

The minus stool embodies a distinctive design philosophy, crafted by selectively subtracting from a basic cubic shape. This approach yields a minimalist form that speaks a language of simplicity while boasting elegant and fluid surfaces. Beyond its visual appeal, every subtle surface change has its ergonomic intent: a lower curve offers a restful place for the feet; an upper indentation enhances the seating experience; and a scooped back allows for effortless handling.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Minus exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture