Blazer

Blazer

A' Lighting Products and Fixtures Design Award

Discover how PRHow helped Ninglu Zhang achieve international recognition and visibility for their innovative lighting design.

Blazer embodies a felt hanging lamp concept that boasts tool-free assembly from a flat felt sheet, offering effortless scalability in mass production while minimizing material waste, thanks to its sleek rectangle design. Drawing inspiration from the sharp lines of a business suit's front cut, accentuated by a vibrant red hue to captivate attention, Blazer's minimalist silhouette guides viewers through a harmonious sequence. Enhanced by black snaps, the design strategically punctuates this fluid narrative, adding intrigue and dimension.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting. Blazer exemplifies the pinnacle of excellence in lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning lighting