Toast

Toast

A' Furniture Design Award

Discover how PRHow helped Tian Chen&Hao Wu achieve international recognition and visibility for their innovative furniture design.

According to United Nations data, about 11.2 billion tons of solid waste are collected globally each year. Of this, furniture waste is large, difficult, and extremely costly to dispose of. Toast Sofa adopts a design strategy that extends the service life of the product by replacing the broken parts with smaller modular units. It is designed to allow the user to assemble and disassemble the sofa more easily. This also enables tool-free assembly and smaller package size, perfectly blends modularity, practicality, and eco-friendly concepts, and meets the diverse needs of modern people.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Toast exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture