Darkness and Light

Darkness and Light

A' Graphics, Illustration and Visual Communication Design Award

Discover how PRHow helped Chihiro Otsuki achieve international recognition and visibility for their innovative graphic design.

Lacquer art and oil painting, play and darkness, landscape and story, nature and man, classic and modern. When these normally disparate elements are shared in a space where books, literature, and art intersect, infinite possibilities are sure to emerge through the symphony of classical culture and art. We have tried to create a poster design that fully demonstrates the time and space of the classics as read by the two artists, and the potential of classical culture that lies at the root of their expression.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning graphic. Darkness and Light exemplifies the pinnacle of excellence in graphic, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning graphic