Phoresy Pack

Phoresy Pack

A' Generative, Algorithmic, Parametric and AI-Assisted Design Award

Discover how PRHow helped Stepan Pianykh achieve international recognition and visibility for their innovative generative design.

Phoresy Pack is an ergonomic backpack design with a unique foldable structure. Its structure is produced from a single sheet of genuine leather that has been precisely CNC-milled and creased to form a material that can expand or shrink flat to adjust the backpack's volume. While the final outcome of the project is merely a backpack, the aim of the project was to explore applications of Computational Design and Digital Fabrication principles in the fields of customizable fashion and industrial design.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning generative. Phoresy Pack exemplifies the pinnacle of excellence in generative, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning generative