Hyatt Centric Gaoxin Xi’an Mural

Hyatt Centric Gaoxin Xi’an Mural

A' Interior Space, Retail and Exhibition Design Award

Discover how PRHow helped Jansword Zhu achieve international recognition and visibility for their innovative interior design.

Stretching 61 meters in length and rising 5 meters in height, these murals embody the theme of "The Whisper of Silk and The Song of Horses." They artistically depict the historical origins of the Silk Road and the culturally rich city of Xi'an through a contemporary lens. The first section of the mural, resembling an abstract dragon head, draws inspiration from an engine. The second segment showcases three dynamic horses inspired by the terracotta army horse, jade horse, and horse stone carving in in Xi’an, symbolizing the three dynasties that established their capital in Xi’an.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning interior. Hyatt Centric Gaoxin Xi’an Mural exemplifies the pinnacle of excellence in interior, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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