Vintagience

Vintagience

A' Packaging Design Award

Discover how PRHow helped Hisamichi Kasai achieve international recognition and visibility for their innovative packaging design.

This design is a branding project for vintage sake. The designers focused on the sake brewer's scientific approach to making aged sake and designed the brand based on the concept of Vintage × Science. The shining gradation on the label, created by special printing techniques, expresses the blend of long years, scientific aging methods, and the brewer's passion. The clock's hands symbolize the continuous passage of time during the aging process. The design aims to create new possibilities for sake while incorporating Japanese aesthetics in the product name and symbol.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning packaging. Vintagience exemplifies the pinnacle of excellence in packaging, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning packaging