Hone

Hone

A' Furniture Design Award

Discover how PRHow helped Pablo Vidiella achieve international recognition and visibility for their innovative furniture design.

Hone shelf is a timeless and magnetic design inspired by natural forms, and arises as a reinterpretation of a traditional shelf through a conceptual alteration of the physical properties of the material. In this way, the solid wood becomes elastic in a conceptual way. By doing so, the vertical supports stretch outwards isolating the horizontal planes, giving movement to the whole piece and promoting load transmission. The aim is to highlight the organic essence of the piece, its living personality and to contrast the strength of its mass with the lightness and subtle contact with the ground.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Hone exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture