Aselsan Cluster Interface

Aselsan Cluster Interface

A' Interface, Interaction and User Experience Design Award

Discover how PRHow helped Ozge Fati Duman achieve international recognition and visibility for their innovative interface design.

Aselsan new generation Instrument Cluster Interface enables a new level of user experience for its drivers as part of Aselsan Electric Vehicle System. The UX UI design aims offering users a seamless and intuitive driving experience while reducing cognitive load. By combining minimalistic 2D elements with shaded 3D graphics, enhanced depth and layering is achieved. Essential informations such as speed, charging and power usage states are clearly communicated through half circular gauges. Color-coded warning messages enable users to quickly discern the urgency of any required actions.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning interface. Aselsan Cluster Interface exemplifies the pinnacle of excellence in interface, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning interface