The Afterlife

The Afterlife

A' Cultural Heritage and Culture Industry Design Award

Discover how PRHow helped Michel Ghostine achieve international recognition and visibility for their innovative cultural heritage design.

The transformation of the former Cold War bunker into the Peace Center is characterized by a harmonious blend of practicality and symbolism. By incorporating translucent materials and strategic lighting, the space promotes transparency and accessibility, which are essential for peace-building efforts. The combination of historical elements and contemporary design features establishes an environment conducive to introspection and dialogue, signifying a forward-looking shift from a symbol of conflict to a beacon of optimism.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning cultural heritage. The Afterlife exemplifies the pinnacle of excellence in cultural heritage, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning cultural heritage