Blooming

Blooming

A' Furniture Design Award

Discover how PRHow helped Wei Jingye achieve international recognition and visibility for their innovative furniture design.

The furniture is an organic form of metal chair, designed to extract the natural flow lines of flowers as they bloom, combining flowers with ergonomics. Through the abstraction and transformation of the natural flower form, it reflects the power and beauty of life. At the same time, the material selection, structural design and modeling language of the seat have been carefully considered and designed, which can provide users with a comfortable, beautiful and stable experience.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Blooming exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture