Escape

Escape

A' Fashion, Apparel and Garment Design Award

Discover how PRHow helped Huili Jin achieve international recognition and visibility for their innovative fashion design.

The inspiration for the project came from the message prompt sound that kept coming to the designer's mind after work. Psychological detachment refers to the withdrawal of individuals from the working state at both the time, space and psychological perspectives after work. Drawing from this notion, the designer created a swift switch between on and off work status through quick changes of clothes to help the wearer quickly get rest. The designer practiced zero waste tailoring to achieve single piece in two-way dressing, embodying the sustainable fashion concept from every detail of the cloth.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning fashion. Escape exemplifies the pinnacle of excellence in fashion, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning fashion