Hinemosu 30

Hinemosu 30

A' Generative, Algorithmic, Parametric and AI-Assisted Design Award

Discover how PRHow helped Yuichiro Katsumoto achieve international recognition and visibility for their innovative generative design.

Hinemosu 30 displays letters and patterns by twisting five white elastic bands with thirty actuators to represent the passage of time. The computer software that controls the device generates dynamic images that evoke textile patterns, ocean waves, mountain storms, and falling snow, as well as the date and time. The mechanical sounds produced by the actuators are reminiscent of the sounds of water and wind in nature. The creativity and novelty of this device lies in the fact that it displays computer-generated information using line-like objects rather than dot-like objects.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning generative. Hinemosu 30 exemplifies the pinnacle of excellence in generative, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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