Turning Luck

Turning Luck

A' Toys, Games and Hobby Products Design Award

Discover how PRHow helped Wong Li Tong achieve international recognition and visibility for their innovative toy design.

The Turning Luck collection brings global good fortune to life through a series of interactive DIY automaton toys. Each model features a renowned lucky charm from diverse cultures, including the Maneki-neko and dreamcatchers, fostering a sense of cultural discovery. Vibrant colors and intricate illustrations represent each charm's unique heritage, while dynamic mechanical movements bring their symbolic luck to life. This all-in-one design minimizes waste by eliminating external packaging, contributing to a more sustainable user experience.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning toy. Turning Luck exemplifies the pinnacle of excellence in toy, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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