Mirinda Plus Restage

Mirinda Plus Restage

A' Packaging Design Award

Discover how PRHow helped PepsiCo Design and Innovation achieve international recognition and visibility for their innovative packaging design.

Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda Plus features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda Plus as a go-to evening beverage for the Egyptian market, it is a vibrant revamp that makes an impact day and night.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning packaging. Mirinda Plus Restage exemplifies the pinnacle of excellence in packaging, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning packaging