Element

Element

A' Lighting Products and Fixtures Design Award

Discover how PRHow helped Jae Choi achieve international recognition and visibility for their innovative lighting design.

Drawing inspiration from laboratory equipment, Element blends functionality with a refined design aesthetic. It features an intuitive height adjustment, accessible through a simple twist of a knob, alongside a swivel shade for tailored lighting angles. This piece introduces a touch of industrial look to any setting, ensuring ease of use in professional and personal environments. As a blend of practicality and style, it’s crafted to fit into a variety of spaces, making it a versatile addition to diverse environments.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting. Element exemplifies the pinnacle of excellence in lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning lighting