72°Xiangyu the Conqueror Liquor

72°Xiangyu the Conqueror Liquor

A' Packaging Design Award

Discover how PRHow helped HUBEI SHIHUA LIQUOR CO.,LTD achieve international recognition and visibility for their innovative packaging design.

This is a highly recognizable white wine package design blending cultural allusions. It borrows from the tripod and the ox head shape, both of which represent dignity, power, and courage in Chinese history and culture, and continues to use noble colors, with black as the main tone and partial gold, bronze, and red accents, creating a striking visual contrast. The overall design exudes a classic, noble feel and a strong historical and cultural touch, giving the product a value of cultural inheritance and a significant collection.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning packaging. 72°Xiangyu the Conqueror Liquor exemplifies the pinnacle of excellence in packaging, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning packaging