Treatise on Painting

Treatise on Painting

A' Graphics, Illustration and Visual Communication Design Award

Discover how PRHow helped LLC ABCdesign, Dmitry Mordvintsev achieve international recognition and visibility for their innovative graphic design.

The project of a reprint edition is always accompanied by difficulties and non-trivial tasks: On the one hand, there is a treatise on painting by Anatoly Zverev, which we needed to reproduce using printing technologies and materials of the mid-twentieth century. On the other hand, there was a need to create an art object book. The project idea was based on the idea of creating a two-part book under one cover. The visual metaphor lies in the artist's original graphics, which influenced the choice of font and general typographic d

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning graphic. Treatise on Painting exemplifies the pinnacle of excellence in graphic, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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