C'est la vie Boutique

C'est la vie Boutique

A' Graphics, Illustration and Visual Communication Design Award

Discover how PRHow helped WANG Fan achieve international recognition and visibility for their innovative graphic design.

This project is to design a visual system for a fashion boutique in Nanjing, China. The Nanjing sycamore tree is an iconic part of the city's landscape. Based on the concept of local design, this typical element was transformed into a dynamic sculpture installation, brand visual elements, and other forms. On this basis, the designers used 3D images as the graphic elements of the brand design, and the logo part was designed in a mix-up style to emphasize the brand's characteristics. The design scheme is from planar to spatial and static to dynamic, reflecting the localized design thinking.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning graphic. C'est la vie Boutique exemplifies the pinnacle of excellence in graphic, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning graphic