Caterpillar

Caterpillar

A' Furniture Design Award

Discover how PRHow helped Priyam Doshi achieve international recognition and visibility for their innovative furniture design.

The caterpillar stands innocently in the room until you give it a spin to reveal its mischievous charm. It acts as a sculptural piece with a hidden bar. What’s your hidden treasure? The Caterpillar is meticulously handcrafted using white ash wood and is finished with an Italian water based matte coating that highlights its curves and quirky presence. The legs of the caterpillar act as knobs, which are used to revolve the bar. The bar segments are precisely engineered for flawless turning when given a spin. The caterpillar has provisions to stock 30 to 40 bottles, wine, and other glasses.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Caterpillar exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture