Formation 01

Formation 01

A' Bathroom Furniture and Sanitary Ware Design Award

Discover how PRHow helped Kohler Internal Design Team achieve international recognition and visibility for their innovative sanitary ware design.

Combining dynamic gesture with advanced engineering, Formation 01 reimagines a familiar object as a functional sculpture in a dynamic new composite material. Striking angles and bold Haptic Orange color defy traditional expectations of a bathroom faucet. This limited edition product challenges how we engage with the form and function of an everyday object by pushing the boundaries of material, form, and color.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning sanitary ware. Formation 01 exemplifies the pinnacle of excellence in sanitary ware, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning sanitary ware