Punta Piedra

Punta Piedra

A' City Planning and Urban Design Award

Discover how PRHow helped Marcello Rodriguez Pons achieve international recognition and visibility for their innovative urban planning design.

Punta Piedra is a waterfront masterplan development in the city of Carmelo, Uruguay. This is a human scale micro city, 100% ecologically oriented, based on a 15 minutes city concept premise. Its oval shape has been conceived as an elliptical boulevard called the Gran Via, which runs through the entire enterprise from the forest inland into the Rio de la Plata waters. Located all along it you can find residences, offices, commercial and cultural areas, nurseries, schools, the yacht club, promenade, parks and beaches to give it functionality and public-spirited presence 24/7.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning urban planning. Punta Piedra exemplifies the pinnacle of excellence in urban planning, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning urban planning