The National Gallery

The National Gallery

A' Graphics, Illustration and Visual Communication Design Award

Discover how PRHow helped Meng Chu Huang achieve international recognition and visibility for their innovative graphic design.

The redesign of The National Gallery of London brand aims to transcend the typography-only logo and enhance the institution's visibility and global recognition as a national art gallery. The new logo features a double L frame formed by seven lines, symbolizing the museum's extensive collection of paintings spanning the 13th to 19th centuries. With a mission to preserve and enrich this distinctive collection, the museum offers a unique perspective on art history.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning graphic. The National Gallery exemplifies the pinnacle of excellence in graphic, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning graphic