The Folding Boat

The Folding Boat

A' Idea and Conceptual Design Award

Discover how PRHow helped xuechen chen achieve international recognition and visibility for their innovative idea design.

The Folding Boat, located along the shore of the Harlem River, is a multifunctional space serving as a rowing facility for the community college, a small library, and a museum dedicated to sport rowing. Featuring a folded metal roof, this structure defines its interior space by seamlessly blending walls into ceilings. Positioned at the convergence of historical and modern districts, the meticulous placement of elements respects programs, circulation, and the urban landscape.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning idea. The Folding Boat exemplifies the pinnacle of excellence in idea, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning idea