PlusoptiX A20

PlusoptiX A20

A' Medical Devices and Medical Equipment Design Award

Discover how PRHow helped Wolfgang Pelzel achieve international recognition and visibility for their innovative medical product design.

Humans get the most important sensory impressions through their eyes, if they work properly. The autorefractor Plusoptix A20 empowers eye care professionals to detect vision disorders for patients starting from an age of 5 months. The unique specialty: measuring the refractive state of both eyes at the same time from a distance of 1 meter and within seconds. The clear and reduced design strives for safety, ergonomics, intuitive operation, and reliability. Plusoptix autorefractors have no moving parts, and therefore no physical wear and tear.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning medical product. PlusoptiX A20 exemplifies the pinnacle of excellence in medical product, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning medical product