Kweichow Moutai Sanhua Flying Apsaras

Kweichow Moutai Sanhua Flying Apsaras

A' Packaging Design Award

Discover how PRHow helped Ying Song Brand Design Co., Ltd achieve international recognition and visibility for their innovative packaging design.

The design takes inspiration from the Flying Apsaras motif found in Dunhuang murals as its primary visual concept. Hand painted in the style of ancient Chinese mural art, depicting the beautiful and agile posture of Tang Dynasty flying figures. Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a Flying Apsara flying out from the Dunhuang murals.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning packaging. Kweichow Moutai Sanhua Flying Apsaras exemplifies the pinnacle of excellence in packaging, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning packaging