Morfius

Morfius

A' Furniture Design Award

Discover how PRHow helped Arman Farahmand achieve international recognition and visibility for their innovative furniture design.

Morfius is built around a single modular structure and three distinct modular pillows that come in various colors. The concept aims to redefine the modular approach, emphasizing both functionality and aesthetics. The structure can be transformed into different configurations, from a single person seat to an L-shaped sofa, standard sofa, bed, long linear sofa, and more. In terms of aesthetics, you have the flexibility to mix and match triangular, square, and diamond shaped pillows. This versatility makes Morfius adaptable to various settings, including homes, offices, and children's rooms.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Morfius exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture