Luar

Luar

A' Furniture Design Award

Discover how PRHow helped Lattoog achieve international recognition and visibility for their innovative furniture design.

The Luar armchair is the result of a transformation into a piece of furniture of the iconographic stone sidewalk patterns of Copacabana Beach in Rio de Janeiro, the designers' hometown. The armchair presents a composition of contrasts: Wood, with all its slenderness and transparency, contrasts with upholstered elements that are robust, soft and comfortable. Its shape comes from a technique that the companies Lattoog and Schuster have researched over ten years. Pressed wood micro laminates that allow seamless, curvilinear, and highly resistant structures, with optimal use of the material.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Luar exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture