Luar

by Lattoog

Award-Winning Furniture


Luar

Luar

A' Furniture Design Award

Discover how PRHow helped Lattoog achieve international recognition and visibility for their innovative furniture design.

The Luar armchair is the result of a transformation into a piece of furniture of the iconographic stone sidewalk patterns of Copacabana Beach in Rio de Janeiro, the designers' hometown. The armchair presents a composition of contrasts: Wood, with all its slenderness and transparency, contrasts with upholstered elements that are robust, soft and comfortable. Its shape comes from a technique that the companies Lattoog and Schuster have researched over ten years. Pressed wood micro laminates that allow seamless, curvilinear, and highly resistant structures, with optimal use of the material.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Luar exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture

Our Services for Lattoog

Supporting Excellence in Furniture

While this exceptional design's inherent quality made our work easier,
we provided comprehensive support to ensure its recognition reached the right audiences worldwide.

Industry Excellence

Elevating Furniture visibility through strategic PR.

  • ✓ Specialized Furniture PR
  • ✓ Furniture innovation spotlight
  • ✓ Award-winning furniture promotion

Global Reach

Expanding brand presence across international markets.

  • ✓ Regional market penetration
  • ✓ International media exposure
  • ✓ Global audience targeting

Furniture Solutions

Specialized solutions for furniture excellence.

  • ✓ Cabinets
  • ✓ Wardrobes
  • ✓ Chairs

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Phone: +39 031 4972900

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