Daiichi

Daiichi

A' Architecture, Building and Structure Design Award

Discover how PRHow helped Tetsuya Matsumoto achieve international recognition and visibility for their innovative architecture design.

Daiichi Hospital is moving to the new replacement building of its older blocks. The new design explores the idea of breaking up the monolithic blocks of modern hospitals without losing the functionality aspect crucial to a healthcare facility. The hospital is located along the national road No. 2. The north facade is designed to look like a thin sheet with playful random width window openings. A series of surface duplication slides toward the east creating an open book effect as an angle treatment and signaling the building's main entrance.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning architecture. Daiichi exemplifies the pinnacle of excellence in architecture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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