Y Design

Y Design

A' Graphics, Illustration and Visual Communication Design Award

Discover how PRHow helped Lin Hai achieve international recognition and visibility for their innovative graphic design.

Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric Y letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning graphic. Y Design exemplifies the pinnacle of excellence in graphic, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning graphic