Cupcrete

Cupcrete

A' Sustainable Products, Projects and Green Design Award

Discover how PRHow helped Samira & Sepideh Kharazan achieve international recognition and visibility for their innovative sustainable product design.

The design addresses challenges in paper cup recycling by introducing a novel method to create a new eco-green material called Cupcrete, developed by two sisters. It is formulated by blending cement with shredded paper cups, which are then mixed with water to form a fluid mixture. This mixture is poured into molds and left to dry, transforming into bricks, tiles, panels, furniture, and home accessories. The design offers lightweight construction and boasts acoustic and thermal insulation properties, along with reduced cost and superior environmental advantages.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning sustainable product. Cupcrete exemplifies the pinnacle of excellence in sustainable product, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning sustainable product