Passion Fruit

Passion Fruit

A' Packaging Design Award

Discover how PRHow helped Jin Zhang achieve international recognition and visibility for their innovative packaging design.

2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, which becomes an important visual element of this package. At the same time, this is a craft beer with a passion fruit flavor. The designer uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops in brewing beer, to create a vibrant scene, highlighting the refreshing taste of passion fruit.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning packaging. Passion Fruit exemplifies the pinnacle of excellence in packaging, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning packaging