Gothic Delicacy

Gothic Delicacy

A' Generative, Algorithmic, Parametric and AI-Assisted Design Award

Discover how PRHow helped Icy Design Oy achieve international recognition and visibility for their innovative generative design.

This design is a bold mix of scary and fancy, challenging the usual idea of macarons. It's meant to make you curious and a little uneasy. Instead of the usual pretty colors, it has black shells, almond teeth, and bronze peaks that look like a wild creature. These images have been generated by artificial intelligence, combining various elements to create an intriguing and unique visual aesthetic.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning generative. Gothic Delicacy exemplifies the pinnacle of excellence in generative, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning generative