Less

Less

A' Interior Space, Retail and Exhibition Design Award

Discover how PRHow helped Zhenfei Wang achieve international recognition and visibility for their innovative interior design.

Less brand's motto Life is subtraction and growth is addition, follows the design philosophy of less is more by the master architect Mies Van Der Rohe. The design of the store is based on less’s brand philosophy to create a minimalist space. Through the bending of minimalist planes, the architect creates the structure, the space, and the great tension all together at once; the cement material creates a warm atmosphere.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning interior. Less exemplifies the pinnacle of excellence in interior, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning interior