Jing Hong

Jing Hong

A' Interior Space, Retail and Exhibition Design Award

Discover how PRHow helped Wei Zhang achieve international recognition and visibility for their innovative interior design.

The inspiration for this design comes from Cao Zhi's Ode to the Goddess of Luo: a classic literary work. This ode fictionalizes the author's encounter and love with godness Luo. Luo's image is extremely beautiful. Jinghong describes her Elegant as a swan, graceful as a Loong, full of dynamic and ethereal beauty. Inspired by this, the large installation, a graceful and elegant red structure of 6 meters high, floats from the outdoor into the gallery like a flying flowing streamer, floats to the far end, disappearing in the sunset. Visitors here to feel the immersion of being surrounded by streamers.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning interior. Jing Hong exemplifies the pinnacle of excellence in interior, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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