The Naptime

The Naptime

A' Textile, Fabric, Textures, Patterns and Cloth Design Award

Discover how PRHow helped Ammi Lahtinen achieve international recognition and visibility for their innovative textile design.

The Naptime Blanket presents a contemporary take on a traditional concept, drawing inspiration from Finnish forest animals and the traditions of the Finnish maternity package. This jacquard-woven cotton blanket is designed with both function and aesthetics in mind, serving as a versatile textile suited for everyday use. While created to provide warmth and comfort for infants, its carefully considered theme, color palette, and style make it suitable for different stages of childhood.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning textile. The Naptime exemplifies the pinnacle of excellence in textile, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning textile