Paper and Wood

Paper and Wood

A' Trade Show Architecture, Interiors, and Exhibit Design Award

Discover how PRHow helped Kodai Fukuchi achieve international recognition and visibility for their innovative trade show design.

Crecia's booth embodies sustainability with a paper and wood concept, ensuring all materials are reused or recycled. It highlights wood's role in daily life and Crecia’s commitment to waste reduction. Featuring Hokkaido thinned wood pipes and tool-free flooring, the structure redefines sustainable exhibition design. A 75m paper installation showcases Crecia’s long-roll toilet paper, while a stamp rally using surplus materials promotes recycling. This initiative minimizes waste and inspires industry-wide sustainability.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning trade show. Paper and Wood exemplifies the pinnacle of excellence in trade show, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning trade show