Shellmine Kids

Shellmine Kids

A' Baby, Kids and Children's Products Design Award

Discover how PRHow helped YOHEI MURAI achieve international recognition and visibility for their innovative baby products design.

Tableware set for infants and toddlers made from eggshell resin. Biomass resin is an ideal material with low environmental impact, but its use has not been widespread due to the high cost of raw materials. Especially in the resin tableware market, there is a strong tendency to choose inexpensive conventional resin products, and it is extremely difficult to win the price competition. Therefore, this product visualized the material using a chick as a motif. This allows people to understand the value of the material and choose it, and it also communicates environmental problems to children.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning baby products. Shellmine Kids exemplifies the pinnacle of excellence in baby products, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning baby products