Mahjong Lucky Coffee

Mahjong Lucky Coffee

A' Packaging Design Award

Discover how PRHow helped Wenduan Su achieve international recognition and visibility for their innovative packaging design.

Their design starts from China's traditional culture and mahjong culture, and considers the current living habits and preferences of young people, combining mahjong culture with daily coffee. The novel coffee packaging promotes consumption and cultural dissemination. It is deeply loved by young people. Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning packaging. Mahjong Lucky Coffee exemplifies the pinnacle of excellence in packaging, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning packaging