Woodfire Collection

Woodfire Collection

A' Bakeware, Tableware, Drinkware and Cookware Design Award

Discover how PRHow helped Luzerne Pte Ltd achieve international recognition and visibility for their innovative kitchenware design.

From the silky rich soil of Dehua, China, emerges Woodfire, a new bone series inspired by the raw beauty of fired wood. Drawing from the timeless elegance of wood, each piece is a unique work of art that embodies the strength of fire-kissed timber. Woodfire captures the warmth and rustic charm of a cozy fireplace. The collection comes to life through a handcrafted, two-part reactive glaze that creates unique, organic patterns mimicking the effect of fire on wood. Presented in two rich colors, Dark Oak and Antique Pine, each exuding bold character as if reborn through the trial of fire.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning kitchenware. Woodfire Collection exemplifies the pinnacle of excellence in kitchenware, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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