Ferrying

Ferrying

A' Interior Space, Retail and Exhibition Design Award

Discover how PRHow helped Xixi Quan, Kau Chan and Junming Chen achieve international recognition and visibility for their innovative interior design.

The contrast between tradition and modernity makes this bookstore attractive. The first floor uses the traditional water town block as the logic of spatial organization: the river connects the space of books, commodities, and salon, including small bridges, houses, miniature squares, Chinese octagonal pavilions, ferry crossings, and mythical beasts Qilin. But, the second floor is composed of contemporary technological elements such as parametric subway trains, AR experience, and modern tea drinks.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning interior. Ferrying exemplifies the pinnacle of excellence in interior, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning interior