Luna Alpina

Luna Alpina

A' Packaging Design Award

Discover how PRHow helped Arman Auzhanov achieve international recognition and visibility for their innovative packaging design.

Arman Auzhanov, designer from Kazakhstan, created a complete vodka project for premium sector. He used images of Moon and Space as a clear semantic code based on modern technology materials. The positioning is based by two USP: emotional (vodka is produced in accordance with the phases of the Moon) and rational (it is cleaned using Moonstone filtration). The personal shaped bottle has debossing as lunar craters. For the label he used material with microcrystals making the dynamic image of the starry sky, and Lens Fresnel for the image of the Moon. Futuristic gift packaging completes the image.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning packaging. Luna Alpina exemplifies the pinnacle of excellence in packaging, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning packaging