Arabica Riyadh Roastery

Arabica Riyadh Roastery

A' Interior Space, Retail and Exhibition Design Award

Discover how PRHow helped Jun Watanabe achieve international recognition and visibility for their innovative interior design.

This theater style cafe has a huge roasting machine, allowing visitors to enjoy the story of how coffee is made. The show's star, the roasting machine, is placed on a stage at the back of the store. A bean cellar, the symbol of Arabica, surrounds the back and enlivens the starring role. A kitchen counter is placed at the position of the orchestra pit, and the atrium above it allows the pleasant sound of the baristas to echo throughout the store. Sheer curtains are installed as partitions in the box seats, to accommodate Saudis concerned about the distance between men and women.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning interior. Arabica Riyadh Roastery exemplifies the pinnacle of excellence in interior, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning interior