The Monomorph

The Monomorph

A' Furniture Design Award

Discover how PRHow helped Wouter van Riet Paap achieve international recognition and visibility for their innovative furniture design.

The Monomorph is a chair that is constructed with 39 identical wooden elements. Working with only one shape to create a chair results in a highly durable, modular product. These triangular shaped elements all come from one sheet of plywood. The 38 elements are connected by steel rods making creating the backrest, seat an legs. The chair can be transported as a flat package and is easy to assemble. The plywood is painted in preselected colors or can be used untreated in the raw edition.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. The Monomorph exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture