Flora

Flora

A' Packaging Design Award

Discover how PRHow helped Ian Wallace achieve international recognition and visibility for their innovative packaging design.

The Flora label design is a visual homage to the awe inspiring landscapes of both northern and southern Chile, capturing the rugged beauty of its mountains, expansive deserts, and the skies that stretch endlessly above. The color palette, inspired by the vibrant hues of sunrises and sunsets, envelops the viewer in a sense of place, evoking the warmth and magic of these remote regions. The golden foil adds a layer of sophistication, symbolizing the vitality of nature. This design tells a story rooted in the Chilean mystique, offering an experience and storytelling.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning packaging. Flora exemplifies the pinnacle of excellence in packaging, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning packaging